Storytelling that builds brand love.
It’s not just about what you sell, but how you tell your story that makes a brand skyrocket.
Services
Integrated Marketing
Brand Positioning & Storytelling
Omnichannel Content Strategy
G2M Strategy & Execution
Content & Video Production
Experiential Activations
Public Relations & Communications
Social Media & Influencer Marketing
Competitive Research
Clients
Kind words.
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“Rachel is the rare editorial person who can think like a business person or the rare business person who has a keen editorial mind...I can't decide which and that's probably what makes her so unique and so powerful given how these streams are converging these days.”
Chris Sanborn
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“Rachel is an innovator. She launched the first-ever beauty awards at Cosmo—an editorial trend that become a hugely popular and profitable franchise in the industry at large. When it comes to content, she has the rare ability to be both creative and strategic.”
Michele Promaualyko
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“I have worked with Rachel on several projects and I continue to be impressed by her creativity and passion. She is a great collaborator and content strategist. With her in-depth insight and understanding of the consumer, Rachel captures and cultivates the right voice for the project, strategizes what needs to be communicated and how to reach targeted consumers, giving brands a true identity and more visibility.”
Joanna Vorachek
Here’s my story.
I'm a Webby Award-winning multi-media brand strategist and content creator specialized in beauty, aesthetics, wellness and lifestyle. I’m passionate about helping brands grow by telling stories that are authentic, inspiring, and, most of all, so impactful that they cut through today’s overwhelming content clutter.
My roots are in journalism. I was the Beauty Director of Cosmopolitan for 10 years (gasp) and have also contributed to media outlets such as Allure, Glamour, Glam Latina, InStyle, Self, Shape, Women’s Health and More (in both meanings). My brand building expertise comes from working for iconic brands like Clinique, Coach Fragrances, and Fresh to indies like wholier and Juara, as well as trailblazing beauty experts including cosmetic doctors, nutritionists, and makeup artists.
Who’s in the Co.?
My vast network of colleagues who are experts in creative direction and production, communications & PR, and digital marketing. I love to curate teams for specific projects and work with inspired, talented people. I also love to integrate into a team if that’s what you need.
What’s your story?
I’d love to help you tell it.